“For Yourself captured the spirit of our festival better than a dozen articles could. By focusing on the attendees and their private passions, Monograph’s portraits concentrated on the people that really make XOXO special. Each is a snapshot in time with a unique emotional weight and playful spirit.” —Andy Baio, Co-Organizer of XOXO
Monograph is a documentation project that I started with Jason Sutter.
The idea is simple. Everyone I talk to during an event, I take their portrait and then conduct a micro-interview where I ask them all the same question and Jason compiles them into a unique site for the project.
Our second documentation project was taken during XOXO 2015. I interviewed and photographed 82 people, asking them all "What should you be spending more time on?”
During the three day festival, I took 81 portraits and talked until my voice gave out. Everyone got asked, “What is it you do or what it is you make only for yourself?”
After XOXO was over, Jason and I started on the web site. He handled the development and I art directed. A few days later, we launched the site.